Prime Highlights-
- VEGA appoints Himanshu Shekhar as Head of Digital, D2C and Growth to lead its online expansion.
- Shekhar brings experience from Livguard, Usha International, Publicis Media and Google to the new role.
Key Facts-
- At Livguard, Shekhar handled online sales, CRM, marketplaces and media investment as Head of Digital Marketing.
- VEGA, under Vega Industries, sells hair styling, grooming and beauty products plus professional stylist tools.
Background-
Himanshu Shekhar has taken over as Head of Digital, D2C and Growth at VEGA, the hair care and grooming brand under Vega Industries, tasked with building out its online and direct-to-consumer operations.
Shekhar moves in from Livguard, where he held the Head of Digital Marketing post. His work there touched online sales, customer relationship management, marketplace operations and media investment, giving him a broad view of digital growth levers.
He held earlier posts too. At Usha International, Shekhar worked as Digital Marketing Lead. Before that, he spent time at Publicis Media as Business Performance Manager, a role focused on tracking and improving marketing outcomes for clients. His resume also includes stints in digital marketing at Google, adding depth in platform-side experience alongside his brand and agency background.
VEGA makes hair styling appliances, grooming products and beauty accessories, and its lineup stretches to professional tools built for stylists. The brand sits within Vega Industries and competes across both everyday consumer and professional beauty segments.
With Shekhar now in place, VEGA aims to sharpen its digital presence and push further into direct-to-consumer sales. VEGA sees his background in CRM, marketplace management and media spend as a strong match for its next growth phase, as the brand works to widen its online reach and connect more directly with buyers in a competitive beauty and personal care market.
