Prime Highlights-
- Siddharth Vaya has joined Dot & Key as Senior Vice President and Business Head, bringing nearly 20 years of FMCG and personal care experience.
- He previously served as Chief Business Officer at Beardo and held senior roles at Marico and NIVEA India.
Key Facts-
- Dot & Key has crossed Rs 1,300 crore in NSV, a 13x jump over three years.
- CEO Suyash Saraf called Vaya a valuable addition as the brand enters its next growth phase.
Background-
Dot & Key Skincare has named Siddharth Vaya as its new Senior Vice President and Business Head. He will work on strengthening the brand’s category leadership, pushing its omnichannel expansion and driving profitable growth.
Vaya has close to two decades of experience in the FMCG and personal care space. He has held senior positions at several well-known consumer brands, working across D2C companies, traditional brands, multinationals and large Indian conglomerates in sales, marketing and business leadership roles.
He joins Dot & Key from Beardo, where he was Chief Business Officer and led the brand through a phase of profitable growth. Before Beardo, he worked at Marico Limited as Category Head for the Saffola Oils portfolio and also led the Male Grooming category, helping grow the men’s personal care business.
Vaya spent more than six years at NIVEA India, where he headed the body lotions category and ran the NIVEA Men portfolio. He started his career at Reckitt Benckiser, working nearly five years in different sales roles.
Suyash Saraf, Co-Founder and CEO of Dot & Key Skincare, said Vaya has a strong foundation in FMCG and category leadership, along with a solid track record of scaling consumer brands. He called Vaya a valuable addition to the leadership team as the company moves into its next growth phase.
The appointment comes soon after Dot & Key crossed the Rs 1,300 crore NSV mark, growing 13 times over the past three years. With Vaya joining the team, the brand looks to expand its channel presence and cement a stronger footing in the skincare market.
