Reading the Shift Before the Market Does: Gaetano Romeo on Building Growth that Lasts
Digital marketing has transcended its role as a purely creative function. Today, search engines provide answers to queries, AI selects which brands deserve mentions, and executives demand proof for the impact of every dollar spent on marketing. Under such circumstances, the executives who thrive rarely control the biggest budgets and biggest toolboxes. They sense structural shifts early, measure them precisely, and react to them in advance of any broad market
